DAY 01
BRIEF
CREATIVE
PLANNING
PRE-PRODUCTION
PLANNED. PRODUCED. DELIVERED.A TVC CREATED
MITRA SWEETS
A TVC CREATED
FROM SCRATCH
IN JUST THREE DAYS.
01 / THE BRIEFTHREE DAYS.
THREE DAYS.
LET’S DO THIS.
Create a television commercial for Mitra Sweets — from the first creative thought to the final film — and make it happen within an extremely tight three-day timeline.
With only three days to plan, produce and deliver the TVC, every stage had to move with precision.
There was no room for unnecessary layers or delays. The idea, planning, production and post-production had to work as one.
Three days.
Let’s do this.
02 / THE CHALLENGETHREE DAYS.
THREE DAYS.
FROM BRIEF
TO FINISHED TVC.
3DAYS
The biggest challenge was the timeline.
A television commercial normally requires multiple stages of planning, coordination and production. For this project, the entire process had to be compressed into just three days.
That meant every decision had to happen quickly — without compromising the quality of the final film.
BRIEFPRE-PRODUCTIONSHOOTPOSTDELIVERY
03 / THE STRATEGYMOVE FAST
MOVE FAST
WITHOUT LOSING
THE IDEA.
The approach was to treat the entire production as one connected system.
Instead of separating strategy, creative, production and post-production into disconnected stages, we planned the complete journey from the beginning.
Every department knew what had to happen next.
Plan the finish
before you start.
01BRIEF↓
02IDEA↓
03PRE-PRODUCTION↓
04PRODUCTION↓
05POST↓
06FINAL TVC
04 / PRE-PRODUCTIONPLAN BEFORE
PLAN BEFORE
THE CAMERA ROLLS.
Three days does not mean three days of improvisation.
It means planning everything before the camera rolls.
From creative planning and shot design to production coordination, the project was structured to make the shoot day as efficient as possible.
01CREATIVE PLANNING
02SHOT DESIGN
03PRODUCTION PLANNING
04LOCATION / SETUP
05CREW COORDINATION
06SHOT LIST
07SCHEDULE
05 / PRODUCTION DAYWHEN THE PLAN
WHEN THE PLAN
MEETS THE CAMERA.
The shoot was executed from scratch with a clear production plan and a focus on getting every required frame efficiently.
06 / END-TO-END PRODUCTIONFROM PRE-PRO
FROM PRE-PRO
TO FINAL FRAME.
WE DIDN’T JUST MAKE THE FILM.
WE BUILT THE WHOLE PRODUCTION.
Colorscopic handled the project end-to-end — taking the idea from planning and production through post-production and final delivery.
CONCEPT
PRE-PRODUCTION
PRODUCTION
EDIT
COLOR
SOUND
FINAL DELIVERY
07 / POSTTHE CLOCK
THE CLOCK
KEPT MOVING.
Once the shoot wrapped, the clock kept moving.
Editing, visual refinement, colour, sound and final finishing were brought together to turn the production footage into the finished television commercial.
09 / PROJECT DETAILS
CLIENTMITRA SWEETS
YEAR2025
PROJECTTELEVISION COMMERCIAL
FORMATTVC / ADVERTISING FILM
PRODUCTIONEND-TO-END
TIMELINE3 DAYS
ROLECONCEPT → PRE-PRODUCTION → PRODUCTION → POST-PRODUCTION → FINAL DELIVERY
10 / THE RESULTTHREE DAYS.
THREE DAYS.
ONE COMPLETE TVC.
From the initial brief to the final delivered commercial, the entire production was completed within a three-day timeline.
The project demonstrates what happens when strategy, creative thinking and production execution operate as one team.
11 / WHAT THIS PROJECT PROVESBUILT TO MOVE.
BUILT TO MOVE.
BUILT TO DELIVER.
01FAST THINKING
02PRECISE PLANNING
03END-TO-END PRODUCTION
04CREATIVE EXECUTION
05DELIVERY UNDER PRESSURE
12 / OUR ROLEWHAT WE BROUGHT
WHAT WE BROUGHT
TO THE TABLE.
01CREATIVE STRATEGY
02CONCEPT DEVELOPMENT
03PRE-PRODUCTION
04PRODUCTION MANAGEMENT
05FILM DIRECTION
06CINEMATOGRAPHY
07POST-PRODUCTION
08FINAL DELIVERY
13 / CAMPAIGN GALLERYTHE FILM,
THE FILM,
FRAME BY FRAME.
14 / THE THREE-DAY TIMELINETHREE DAYS.
THREE DAYS.
ONE FILM.
DAY 02
PRODUCTION
SHOOT
PRIMARY FOOTAGE
DAY 03
EDIT
POST-PRODUCTION
FINISHING
FINAL DELIVERY
An overall three-day project timeline from brief through final delivery.