ZUBI
MESSAGE
LOLLIES
A PRODUCT
THAT BECOMES
A MESSAGE.
A product that turns a simple lolly into a message. Zubi Message Lollies is India's first handmade message lolly — a playful product created around the idea of expressing emotions, messages and moments through something as simple and unexpected as a lolly. For this project, we worked across the complete visual journey — from planning the creative direction and product photography to designing the campaign and creating the final visual communication for the product.
MAKE THE IDEA
FEEL SPECIAL.
The challenge was to create a visual language that could make Zubi Message Lollies feel as special and memorable as the idea behind the product itself. These aren't ordinary lollies. Each one carries a character, message or emotion, making the product something that can be chosen, collected, gifted and shared. The campaign therefore needed to communicate the handmade nature of the product, its playful personality, the variety of characters and messages, the gifting experience and the overall uniqueness of the product — while still keeping Zubi's brand identity at the centre.
A COMPLETE
VISUAL
CAMPAIGN.
Instead of treating this as a conventional product shoot, we approached it as a complete visual campaign. The idea was to create a colourful, playful and highly recognisable visual world around the Message Lollies, while making sure the product remained the hero. We developed multiple visual compositions and campaign executions so the product could be communicated in different ways while maintaining one consistent visual identity.
MAKE EVERY LOLLY
SAY SOMETHING.
The campaign is built around the simple thought that a lolly can carry more than flavour. It can carry a feeling. It can carry a message. It can become a gift. It can become a memory. It can even become something worth collecting. This became the foundation for the visual direction of the campaign.
FROM PRODUCT
TO CAMPAIGN.
We handled the project across multiple stages — Creative Planning, Art Direction, Product Photography, Visual Composition, Campaign Design, Final Campaign Outputs.
The product photography was designed to showcase the handmade lollies, individual characters, printed messages, packaging and the overall product experience. The campaign visuals were then developed into multiple compositions with colourful backgrounds, playful layouts and different product arrangements to create a cohesive visual language for Zubi Message Lollies.
This allowed the campaign to move beyond a simple catalogue-style product shoot and become a complete branded visual campaign.
ONE CONNECTED
CREATIVE JOURNEY.
THE PRODUCT.
THE VISUAL WORLD.
MORE THAN
A PRODUCT SHOOT.
The campaign helped give Zubi Message Lollies a distinctive visual presence and communicate the product as something more than just candy — a playful, handmade product built around messages, emotions and gifting. The campaign also contributed to very strong commercial performance for the company, making this a project where creative thinking, visual execution and business impact came together.
WE DIDN'T JUST
PHOTOGRAPH THE PRODUCT.
WE BUILT ITS
VISUAL WORLD.
ZUBI · MESSAGE LOLLIES · 2026